Audi City Lab
Design Week, Milan
Never one to shy away from a challenge, ER Productions pulled out all the stops to stage a last minute, large-scale laser installation in Milan during Design Week for event sponsors, Audi City Lab.
Set in the cloisters of an ancient monastery that has been hidden from public view for 300-years, ER Productions created a conceptual laser show to accompany a collaboration between La Scala’s Chamber Music Orchestra and the Teatro alla Scala Ballet on the theme of Artificial Intelligence.
Ryan Hagan, co-founder of ER Productions, comments “One of the project challenges was delivering such a detailed brief within a tight turnaround. However, with ample stock in our warehouse, we delivered the kit to site within a few days, giving our technical team just enough time to rig, programme and rehearse the show.”
With so many independent elements in the performance, ER Productions supplied thirty-six moving head lasers and nine Tripan scanning lasers, which were integrated with a Black Trax system enabling the laser and lighting operator to track several dancers at a time. Blue beam barriers were used to separate the attending guests from the physical performance.
“With such a stunning historic location, we couldn’t resist mapping effects onto the monastery columns using custom brackets fabricated by our friends at Mechanical and Ferrous. We also used single beam lasers to create a canopy above the main stage area”, continues Hagan.
In the courtyard performance zone, ER choreographed a range of geometric laser effects to an original sound design by Japanese artist Yuri Suzuki, complimenting Audi’s new A5 range and RS 5 Coupe. Viper deLuxe and Unique hazers were split over the venue’s two levels providing all-important atmospheric effects throughout the show.
Video highlights of the event can be seen on the Audi City Lab website.